Will you pop a winner?

How do you build a successful summer promotion to encourage movie-goers to purchase concessions? You create something simple, addictive, and continually rewarding.?Cineplex's Peel & Pop is a mobile game that involves?popping virtual kernels into awesome instant prizes. Currently in its third season, Peel & Pop has cultivated a devoted following across Canada who just can't get enough of those buttery kernels.